TOC: Qual Mar Res Intl J
Introduction
Qualitative Market Research: An International Journal, 16(4)
Why people use social media: a uses and gratifications approach
–Anita Whiting, David Williams [] []
Are the non-governmental organizations’ web sites effective?
–Estrella Díaz, Juan José Blázquez, Arturo Molina, David Martín-Consuegra [] [Google Scholar]
Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
–Douglas Bryson, Glyn Atwal, Peter Hultén [] []
Internationalisation strategy of iconic Malaysian high fashion brands
–Benaliza Kuang-Ying Loo, Chris Hackley [] []
Advertising to Chinese youth: a study of public service ads in Hong Kong
–Kara Chan, Hao-Chieh Chang [] []
Trust formation at the growth stage of a business-to-business relationship: A qualitative investigation
–David Dowell, Troy Heffernan, Mark Morrison [] []
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