TOC: J Mar Man
Introduction
Journal of Marketing Management, 29(9/10)
Brand orientation: Past, present, and future
–Carsten Baumgarth, Bill Merrilees & Mats Urde [] []
Special Issue Articles
Aligning employee service recovery performance with brand values: The role of brand-specific leadership
–Khanyapuss Punjaisri, Heiner Evanschitzky & John Rudd [] []
Brand orientation and brand values in retail banking
–Elaine Wallace, Isabel Buil & Leslie de Chernatony [] []
Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence
–Margaret Jekanyika Matanda & Nelson Oly Ndubisi [] []
Exploring the impact of silos in achieving brand orientation
–Richard I. Gyrd-Jones, Clive Helm & Jonas Munk [] []
Brand orientation and the voices from within
–Jessica Baxter, Greg Kerr & Rodney J. Clarke [] []
From market orientation to brand orientation in the public sector
–Johan Gromark & Frans Melin [] []
Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector
–Zoe Lee [] []
The use and abuse of French and Raven in the channels literature
–Keith Blois & Gillian C. Hopkinson [] []
‘It’s not us, it’s them!’ – Rethinking value co-creation among multiple actors
–Anna Fyrberg Yngfalk [] []
Exploring researcher vulnerability: Contexts, complications, and conceptualisation
–Aliakbar Jafari, Susan Dunnett, Kathy Hamilton & Hilary Downey [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |