TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 19(4)
Effects of age and time of day on Internet advertising outcomes
–Kendall Goodrich [] []
Honesty is the best policy: The effects of disclosure in word-of-mouth marketing
–Lisa J. Abendroth & James E. Heyman [] []
And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?
–Kelty Logan [] []
Scepticism and corporate social responsibility communications: the influence of fit and reputation
–Wim J.L. Elving [] []
Does corporate advertising work in a crisis? An examination of inoculation theory
–Sojung Kim [] []
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