TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 5(3)
Special issue: Remembering female contributors to marketing
“A dozen ideas to the minute”: Advertising women, advertising to women
–Jennifer Scanlon [] []
Pauline Arnold (1894-1974): pioneer in market research
–D.G. Brian Jones [] []
Beyond “caste-typing”?: Caroline Robinson Jones, advertising pioneer and trailblazer
–Judy Foster Davis [] []
Pioneering consumer economist: Elizabeth Ellis Hoyt (1893-1980)
–Elizabeth Parsons [] []
Lillian Gilbreth’s psychologically enriched scientific management of women consumers
–Laurel D. Graham [] [Google Scholar]
Martha Van Rensselaer and the Delineator’s homemaking department
–Mary Ellen Zuckerman [] [Google Scholar]
Helen Woodward and Hazel Kyrk: Economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
–Mark Tadajewski [] []
Remembering female contributors to marketing theory, thought and practice
–Mark Tadajewski, Pauline Maclaran [] []
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