TOC: J Global Mar
Introduction
Journal of Global Marketing, 26(4)
Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands
–Ying Wang & Yiping Song [] []
Culture and International Marketing: A Sub-Saharan African Context
–William K. Darley, Denise J. Luethge & Charles Blankson [] []
Antecedents of Taiwan Chinese Consumers’ Purchase Intentions Toward U.S.- and Japanese-Made Household Appliances
–Rajshekhar (Raj) G. Javalgi, Jieun Park, Oscar Lee, V. Kanti Prasad & Ivan R. Vernon [] []
Understanding Consumer Ethnocentrism in Developing Countries: Case Bangladesh
–Tamgid Ahmed Chowdhury [] []
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