TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 31(6)
Corporate social responsibility in financial services: A comparison of Chinese and East Asian banks vis-à-vis American banks
–Petra Bouvain, Chris Baumann, Erik Lundmark [] []
Re-examining and empirically validating the End User Computing Satisfaction models for satisfaction measurement in the internet banking context
–Bijith Marakarkandy, Nilay Yajnik [] []
Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking
–Kim Ngoc Phan, Nabil Ghantous [] []
Exploring the factors influencing credit card spending behavior among Malaysians
–Wendy Ming-Yen Teoh, Siong-Choy Chong, Shi Mid Yong [] []
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