Revisit: WMC 2014
Introduction
New from the Marketing and Technology Interface track of the 2014 Academy of Marketing Science World Marketing Congress, Lima, 5-8 Aug; Deadline 1 Oct
Call for Papers: the Marketing and Technology interface
The World Marketing Congress 2014 is being held in August 2014 in Lima, Peru. This call for papers is for a new track bringing together the topics of marketing and technology.
Marketing and Technology are increasingly becoming inseparable: from a corporate strategic viewpoint, the balance between marketing strategy and technology strategy is becoming more important. Technology is leading and changing marketing faster than ever with changes in distribution, promotion, market research, new product development, pricing, data processing, customer loyalty, consumer reviews etc.
Papers are invited that address the balance between marketing and technology in businesses (strategic viewpoints) as well as the balance and juxtaposition of marketing and technology from a consumer angle. This includes papers addressing the consumer adoption of technology, the way in which technology can be used to change consumption patterns (including mobile technologies).
Papers are due on 1st October 2013. If you have any questions about this track or would be interested in acting as a reviewer for this new track, please contact Niki Hynes at niki.hynes@curtin.edu.au
You can find more details about the conference and the call for papers at the following site:
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