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Australian Association of Social Marketing
27 Sep 2013 | Griffith University, Brisbane
17 Oct 2013 | Deakin University, Melbourne

AASM Symposium: Tips, Traps and Tales of Technology in Social Marketing

Please find below the final program for the Brisbane Symposium.

 8.30am    Arrival and registration
 9.00am    Opening and welcome | Professor Rebekah Russell-Bennett, AASM President
 9.15am    The Use of Technology in Social Marketing | Kevin Moreland, BCM
10.15am    Generating customer value and loyalty through video games | Rory Mulcahy, QUT
10.45am    Morning Tea
11.15am    Panel Discussion: How to use technology to influence behaviour effectively?
           Facilitator: Tricia Davis, Sandbox
           Panelists:
           Innovation in Social Marketing: Using Technological Interventions for consumer well-being | Prof Judy  Drennan, QUT
           Using SMS, email and social media to generate blood donation | Dr Geoff Smith, Australian Red Cross Blood Service
           Using technology to deliver large scale yet highly personalised CBSM programs | Jane Bullock, Local Govt Infrastructure Services
12.15pm    Lunch
1.00pm     Workshops
           How to write a social marketing plan that has a focus on technology | Prof. Rebekah Russell-Bennett, QUT
           Building policy around social technology: The case of the Brisbane floods | James Kleimt, Queensland Police
2.30pm     Afternoon Tea
3.00pm     Consumer trends in technology use: What social marketers need to know to design the programs of the future |                Kylie Brosnan and Joan Young, Colmar Brunton
4.00pm     Close

COSTS PER SYMPOSIUM

We’ve got sponsors and registration prices have dropped.

AASM Member Early Bird* $200
Non-member Early Bird* $250
AASM Member $250
Non-member $300
Full Time Student $170 (Please register as non-member)

*EARLY BIRD PRICES FINISH THURSDAY 12th SEPTEMBER

Register now:

 

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