TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 7(3)
A review of internet marketing research over the past 20 years and future research direction
–Nadia Pomirleanu, John A. Schibrowsky, James Peltier, Alexander Nill [] []
Are they listening? Designing online recommendations for today’s consumers
–Elzbieta Lepkowska-White [] [Google Scholar]
Plenty of attitude: evaluating measures of attitude toward the site
–Robert Boostrom, Siva K. Balasubramanian, John H. Summey [] []
The e-SOCAPIT scale: a multi-item instrument for measuring online social capital
–Jose Carlos Pinho [] []
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