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TOC: J Res Interactive Mar

Introduction

Journal of Research in Interactive Marketing, 7(3)

A review of internet marketing research over the past 20 years and future research direction
Nadia Pomirleanu, John A. Schibrowsky, James Peltier, Alexander Nill [] []

Are they listening? Designing online recommendations for today’s consumers
Elzbieta Lepkowska-White [] [Google Scholar]

Plenty of attitude: evaluating measures of attitude toward the site
Robert Boostrom, Siva K. Balasubramanian, John H. Summey [] []

The e-SOCAPIT scale: a multi-item instrument for measuring online social capital
Jose Carlos Pinho [] []


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