TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 25(3)
Theoretical Framework of Social Marketing Effectiveness: Drawing the Big Picture on its Functioning
–Julia Thaler & Bernd Helmig [] []
Guilt Appeals and Prosocial Behavior: An Experimental Analysis of the Effects of Anticipatory Versus Reactive Guilt Appeals on the Effectiveness of Blood Donor Appeals
–Simone Renner, Jörg Lindenmeier, Dieter K. Tscheulin & Florian Drevs [] []
Exploring Civic Engagement Through Seniors’ Good Citizenship Behavior Within Clubs
–Kanika Meshram & Aron O’Cass [] [Google Scholar]
Managing Word-of-Mouth: A Nonprofit Case Study
–Martin Williams & Francis Buttle [] []
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