TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 1(2)
Editorial
–Tom Breur []
Adding value to business applications with embedded advanced analytics
–Barry Leventhal and Stephen Langdell [] []
Brand relations and life course: Why old consumers love their brands
–Dirk Sikkel [] []
A personalized consideration set recommender system: A hierarchical Bayesian approach
–Hsiu-Wen Liu [] []
Marketing research using single-item indicators in structural equation models
–Maria Petrescu [] []
Is predictive analytics for marketers really that accurate?
–Richard Boire [] []
Book Review
Bricks matter – The role of supply chains in building market-driven differentiation
–Tom Breur []
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