TOC: J Mar
Introduction
Journal of Marketing, 77(5)
Reexamining the Market Share–Customer Satisfaction Relationship
–Lopo L. Rego, Neil A. Morgan, and Claes Fornell [] []
Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit
–Yuping Liu-Thompkins and Leona Tam [] []
Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective
–Michael Ahearne, Son K. Lam, Babak Hayati, and Florian Kraus [] []
Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility
–Didem Kurt and John Hulland [] []
All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands
–Christoph Fuchs, Emanuela Prandelli, Martin Schreier, and Darren W. Dahl [] []
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
–Jan R. Landwehr, Daniel Wentzel, and Andreas Herrmann [] []
Brand Licensing: What Drives Royalty Rates?
–Satish Jayachandran, Peter Kaufman, V. Kumar, and Kelly Hewett [] []
Predicting and Managing Consumers’ Package Size Impressions
–Nailya Ordabayeva and Pierre Chandon [] [Google Scholar]
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