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TOC: J Mar

Introduction

Journal of Marketing, 77(5)

Reexamining the Market Share–Customer Satisfaction Relationship
Lopo L. Rego, Neil A. Morgan, and Claes Fornell [] []

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit
Yuping Liu-Thompkins and Leona Tam [] []

Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective
Michael Ahearne, Son K. Lam, Babak Hayati, and Florian Kraus [] []

Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility
Didem Kurt and John Hulland [] []

All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands
Christoph Fuchs, Emanuela Prandelli, Martin Schreier, and Darren W. Dahl [] []

Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
Jan R. Landwehr, Daniel Wentzel, and Andreas Herrmann [] []

Brand Licensing: What Drives Royalty Rates?
Satish Jayachandran, Peter Kaufman, V. Kumar, and Kelly Hewett [] []

Predicting and Managing Consumers’ Package Size Impressions
Nailya Ordabayeva and Pierre Chandon [] [Google Scholar]


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