TOC: Intl Mar Rev
Introduction
International Marketing Review, 30(5)
A cross-national and cross-generational study of consumer acculturation to advertising appeals
–Fernando R. Jimenez, John Hadjimarcou, Maria E. Barua, Donald A. Michie [] []
Exploring the linear and quadratic effects of customer and competitor orientation on export performance
–Jorge Francisco Lengler, Carlos M.P. Sousa, Catarina Marques [] []
Critical issues in the Hofstede and GLOBE national culture models
–Sunil Venaik, Paul Brewer [] []
Fashion founded on a flaw: The ecological mono-deterministic fallacy of Hofstede, GLOBE, and followers
–Brendan McSweeney [] []
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