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Looking for a Few Good Reviewers! AMS World Marketing Congress Lima, Peru

The 17th AMS World Marketing Congress, will be held at Universidad ESAN, in Lima, Peru from August 5 to August 8, 2014. ESAN is the largest business school in Peru and one of the largest in South America. The conference aims to explore how the blends of traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment.

You can submit a paper to one of the 25 tracks. Manuscripts should follow the Journal of the Academy of Marketing Science style guidelines (found at ). Competitive research papers may be submitted either as a full paper (20 pages max, TNR/Calibri 12 font, double spaced) or a five page extended abstract. For submission details and track chair information, please visit Academy of Marketing Science webs site.

We expect a large number of submissions and looking for reviewers. If you are interested in serving AMS as a reviewer, please contact one of the track chairs.

Look forward to seeing you in Lima, Peru.

Jay P Mulki, PhD
Associate Professor
Renfro Fellow
Marketing Group
D’Amore-McKim School of Business
360 Huntington Avenue
Boston, MA 02115
Phone: 617 -373-5740
Email: j.mulki@neu.edu

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