J Interactive Mar Best Paper
Introduction
Ramana Kalyan, Murali K. Mantrala, Shrihari Sridhar and Yihui (Elina) Tang have won the Journal of Interactive Marketing's Best Paper Award for their work on the multichannel communication mix
Marketing EDGE (formerly the DMEF) is pleased to announce the Journal of Interactive Marketing Best Article award for papers published in Volume 26.
Kalyan Ramana, Murali K. Mantrala, Shrihari Sridhar, Yihui (Elina) Tang (2012), "," Journal of Interactive Marketing, 26 (1), 43-52.
There were two runner up papers:
Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang (2012), " ," Journal of Interactive Marketing, 26(2) 83-91.
and
Ralph Breuer and Malte Brettel (2012), "," Journal of Interactive Marketing, 26(3) 155-166.
The home page of the Journal is here:
The winners will be honored at Marketing EDGE’s Direct/Interactive Research Summit luncheon in Chicago in October. More information on digital marketing’s most interesting boutique conference is available here:
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |