TOC: Mar Theory
Introduction
Marketing Theory, 13(3)
Assembling market representations
–Carlos Adrian Diaz Ruiz [] []
Downloading deviance: Symbolic interactionism and unauthorised file-sharing
–Robert Cluley [] []
A value perspective on relationship portfolios
–Daniela Corsaro, Renato Fiocca, Stephan C. Henneberg, and Annalisa Tunisini [] []
Implementing market orientation in charities: A necessity for survival
–Paul Chad [] []
Dialogue on some concepts, definitions and issues pertaining to ‘consumption experiences’
–Michael N. Woodward and Morris B. Holbrook [] [Google Scholar]
What about the ‘place’ in place marketing?
–Gary Warnaby and Dominic Medway [] [Google Scholar]
Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands
–Massimo Giovanardi, Andrea Lucarelli, and Cecilia Pasquinelli [] []
Commentaries
What have markets ever done for the poor?
–Luis Araujo [] []
Pyramid or iceberg? Problematizing the fortune to be made from India’s austerity
–Thomas Birtchnell [] [Google Scholar]
Situated bottom of the pyramid markets and the multinational corporation
–James R. Faulconbridge [] []
Consumption lives at the bottom of the pyramid
–Maria Piacentini and Kathy Hamilton [] []
What are bottom of the pyramid markets and why do they matter?
–Katy Mason, Ronika Chakrabarti, and Ramendra Singh [] []
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