TOC: Intl J Pharma Health Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 7(3)
A review of research on direct-to-consumer advertising of prescription drugs: Directions for future research
–Avinandan Mukherjee, Yam Limbu, Isaac Wanasika [] []
Pharmaceutical advertising practitioners’ approach to trust and emotion
–Jennifer Ball, Michael Mackert [] [Google Scholar]
The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions
–Sooyeon Nikki Lee-Wingate, Ying Xie [] []
An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
–Brent Rollins, Shravanan Ramakrishnan, Matthew Perri [] []
Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
–Nilesh Bhutada, Aparna Deshpande, Ajit Menon, Matthew Perri [] [Google Scholar]
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