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Revisit: WMC 2014

Introduction

News from the Marketing in the BRICs track of the 2014 Academy of Marketing Science World Marketing Congress, Lima, 5-8 Aug 2014; Deadline 1 Oct

Gregory Kivenzor, Ph.D.
Associate Professor, Rivier University

Co-Chair, "Marketing in BRICS" Track

2014 World Marketing Congress



CALL FOR PAPERS
2014 World Marketing Congress
August 5-8, 2014 Lima, Peru
Track “Marketing in BRICS”
Co-Chairs Gregory Kivenzor and Deon Nel
You are cordially invited to submit your research paper and/or special session proposal for this track in a PDF format via the link:
Suggested topics for this track include:

·       marketing in transitional BRICS economies

·       comparison among BRICS consumers and these with Western markets

·       cross-cultural and multicultural marketing in BRICS

·       cultural issues and their effect on marketing successes and failures

·       peculiarities of B2B and B2C marketing environment

·       marketing to the growing middle-class

·       marketing to consumers in the bottom of the pyramid

·       marketing luxury products in BRICS

·       marketing effects on ethics, sustainable practices and CSR

·       competition between MNCs and local players in BRICS

·       SMEs in BRICS

·       firms from BRICS entering developed markets

·       teaching marketing disciplines in BRICS

·       brands in BRICS.

This list is neither comprehensive nor exclusive, other BRICS related topics will be considered.
Track co-Chairs foresee the use of different session formats: competitive paper presentations, panel discussions, poster sessions, etc. General requirements are listed in the AMS Call for Papers: .
Submission Deadline: October 1, 2013.  By this date, you need to submit only an extended abstract (up to 5 pages) for the purpose of review. You may find useful an example of the structured abstract posted on the AMS site: .
If you have any questions, please contact track co-Chairs:
Gregory Kivenzor gkivenzor@bifosllc.com
Deon Nel               deon.nel@icloud.com
Note: co-Chairs are in a dialog with publishers and explore opportunities to publish full academic research papers presented at the “Marketing in BRICS” track in a book.

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