TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 27(2)
Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching Original Research Article
–Ali Bakhtiari, B.P.S. Murthi, Erin Steffes [] []
Perceived Ubiquity in Mobile Services Original Research Article
–Shintaro Okazaki, Felipe Mendez [] []
Finding Donors by Relationship Fundraising Original Research Article
–Sangkil Moon, Kathryn Azizi [] []
Using Internet Behavior to Deliver Relevant Television Commercials Original Research Article
–Steven Bellman, Jamie Murphy, Shiree Treleaven-Hassard, James O’Farrell, Lili Qiu, Duane Varan [] []
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