TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 41(5)
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
–Fei L. Weisstein, Kent B. Monroe & Monika Kukar-Kinney [] []
Don’t just fix it, make it better! Using frontline service employees to improve recovery performance
–Gielis A. H. Heijden, Jeroen J. L. Schepers, Edwin J. Nijssen & Andrea Ordanini [] []
The effects of social- and self-motives on the intentions to share positive and negative word of mouth
–Aliosha Alexandrov, Bryan Lilly & Emin Babakus [] []
Understanding social media effects across seller, retailer, and consumer interactions
–Adam Rapp, Lauren Skinner Beitelspacher, Dhruv Grewal & Douglas E. Hughes [] []
The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success
–Christina Sichtmann & Adamantios Diamantopoulos [] []
Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges
–Marc Mazodier & Amir Rezaee [] []
Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry
–M. Billur Akdeniz & M. Berk Talay [] []
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