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Lilien ISMS-MSI Practice Prize

Introduction

The INFORMS Society for Marketing Science solicits entries for the 2013-14 Practice Prize Competition; Deadline 15 Oct 2013

CALL FOR SUBMISSIONS
THE 2013-14 GARY L. LILIEN ISMS-MSI PRACTICE PRIZE COMPETITION

The INFORMS Society for Marketing Science (ISMS) solicit entries for the 2013-14 Practice Prize Competition, the culmination of which will take place at the:

2014 INFORMS Conference on Business Analytics and Operations Research Westin Boston Waterfront
March 30 – April 1, 2014

Goal: The goal of the Practice Prize is to highlight and celebrate outstanding marketing science work that has had significant organizational impact.

Prize Committee: The Prize Committee will be chaired by P.K. Kannan (Maryland). Other committee members include Preyas Desai (Editor-in-Chief – Marketing Science), Kannan Srinivasan (ISMS – President), Tim Keiningham (IPSOS), Andrew Chang (UPS) and Manfred Krafft (U of Muenster).

Eligibility: The Practice Prize is awarded for outstanding implementation of marketing science concepts and methods. The methods used must be innovative, sound, and appropriate to the problem and organization, and the work should have had significant, verifiable, and preferably quantitative impact on the performance of the client organization. Historically, two types of entries have been recognized: (1) a history of successful applications across time and/or organizations and (2) a single, impactful application. For the latter type of entry, the work should normally be completed within the five year period prior to the year of the competition. All the work done between March 2009 and March 2014 will be eligible to enter the competition. Prior publication of the work does not disqualify it. Anyone is eligible to enter except members of the judging committee.

Entry and Details: Entrants must submit

  • a 500-1000 word Abstract of the work, and
  • An Impact Statement, a supplementary summary of what was accomplished and its organizational impact in enough detail (normally 500-1000 words) to judge the appropriateness of the work for the competition.
  • Supplementary technical material of up to 20 pages that provides sufficient technical detail to permit the Prize Committee to judge the technical merit of the work.

Three or four competition finalists will be selected from amongst the entries.

Finalists must agree to submit a paper of Marketing Science quality. That paper will go through a Marketing Science review process with the Prize Committee Chair acting as the Prize Competition Area Editor or the Editor-in-Chief. (The first round of that process will be completed in advance of the competition and will be input to the Prize Selection Committee.)

Finalists will present their work at a special session at the INFORMS Analytics Conference and the judging will take place immediately thereafter. The winner (or, in unusual circumstances, winners) will be announced at the awards ceremony (dinner event) at the Conference. The delivery of the award requires the entry to satisfy the requirements for the competition, including a preliminary review by the Prize Committee that the paper appears likely to meet the publication standards of Marketing Science. The final decision about publication as a refereed article in Marketing Science will be made after a formal Marketing Science review.

Timetable

  1. Submissions due October 15, 2013
  2. Finalists notified November 15, 2013
  3. Finalist Papers due January 15, 2014
  4. Feedback on the paper submissions provided by March 1, 2014
  5. Presentations given at the 2013-14 INFORMS Business Analytics Conference (March 30 – April 1, 2014)

*Note: The Chair of the committee will help guide potential entrants on how to develop the most attractive entry, how to obtain client support and endorsement or address any other questions they might have.

Examples: To view presentations from past finalists and winners, see . Published articles can be found in various issues of Marketing Science).

Direct questions about the process or eligibility to the Chair (pkannan@rhsmith.umd.edu) of the Practice Prize Competition and Gary Lilien (g5l@smeal.psu.edu )

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