TOC: Mar Letters
Introduction
Marketing Letters, 24(3)
Brand personality: A meta-analytic review of antecedents and consequences
–Martin Eisend & Nicola E. Stokburger-Sauer [] []
The process by which product availability triggers purchase
–Yael Steinhart, David Mazursky & Michael A. Kamins [] []
Sales contests versus quotas with imbalanced territories
–Niladri B. Syam, James D. Hess & Ying Yang [] []
Integrated mixed logit and latent variable models
–Vishva Manohara Danthurebandara, Martina Vandebroek & Jie Yu [] []
Profiting from product innovation: The impact of legal, marketing, and technological capabilities in different environmental conditions
–Zhongfeng Su, En Xie, Hong Liu & Wei Sun [] []
The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences
–Lu Hsiao & Ying-Ju Chen [] []
The nature of an apology: An experimental study on how to apologize after a service failure
–Holger Roschk & Susanne Kaiser [] []
1 + 1 does not always equal value creation: The case of YouTube
–Volker G. Kuppelwieser, Merlin C. Simpson & Gabriel Chiummo [] []
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