TOC: Mar Intell Planning
Introduction
!Marketing Intelligence & Planning, 31(5)
Building a unique online corporate identity
–Zulhamri Abdullah, Shahrina Md Nordin, Yuhanis Abdul Aziz [] []
Corporate brand-rapture theory: antecedents, processes, and consequences
–Stephen Lloyd, Arch Woodside [] []
The impact of customer-company identification on consumer reactions to new corporate initiatives: The case of brand extensions
–Rohail Ashraf, Dwight Merunka [] []
Integrating country-of-origin image and brand image in corporate rebranding: the case of China
–Simone Guercini, Silvia Ranfagni [] []
Developing an environmental corporate reputation on the internet
–Calin Gurau [] []
Country image as a nation-branding tool
–Ulla Hakala, Arja Lemmetyinen, Satu-Päivi Kantola [] []
A framework to attain brand promise in an online setting
–Sharifah Alwi, Shahril Azwan Ismail [] []
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