TOC: Mar Sci
Introduction
Marketing Science, 32(4)
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
–Joachim Buschken, Thomas Otter, and Greg M. Allenby [] []
Complementary Goods: Creating, Capturing, and Competing for Value
–Taylan Yalcin, Elie Ofek, Oded Koenigsberg, and Eyal Biyalogorsky [] []
A Joint Model of Usage and Churn in Contractual Settings
–Eva Ascarza and Bruce G. S. Hardie [] []
National Brand’s Response to Store Brands: Throw In the Towel or Fight Back?
–Sherif Nasser, Danko Turcic, and Chakravarthi Narasimhan [] [Google Scholar]
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
–Pedro M. Gardete [] []
Returns Policies Between Channel Partners for Durable Products
–Mehmet Gumus, Saibal Ray, and Shuya Yin [] []
The Role of Search Engine Optimization in Search Marketing
–Ron Berman and Zsolt Katona [] []
Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
–Zheyin (Jane) Gu and Yunchuan Liu [] []
Product Differentiation and Collusion Sustainability When Collusion Is Costly
–Stefano Colombo [] []
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