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Brand vulnerability to product assortments and prices
–Mayukh Dass, Piyush Kumar & Plamen P. Peev [] []

Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
–Liyin Jin & Deqiang Zou [] []

Ethical claims and labelling: An analysis of consumers’ beliefs and choice behaviours
–Janet Hoek, Nicole Roling & David Holdsworth [] [Google Scholar]

Would you believe it? A detailed investigation of believability in comparative price advertising
–James F. Devlin, Christine T. Ennew, Sally McKechnie & Andrew Smith [] []

The impact of perceived crowding on consumers’ store patronage intentions: Role of optimal stimulation level and shopping motivation
–Ritu Mehta, Narendra K Sharma & Sanjeev Swami [] [Google Scholar]

Fashion creation and diffusion: The institution of marketing
–Deniz Atik & A. Fuat Firat [] []

Co-production and self-service: The application of Service-Dominant Logic
–Toni Hilton & Tim Hughes [] []

Authenticating by re-enchantment: The discursive making of craft production
–Benjamin J. Hartmann & Jacob Ostberg [] []

The community brand paradigm: A response to brand management’s dilemma in the digital era
–Sarah Quinton [] [Google Scholar]

Young adults and ‘binge’ drinking: A Bakhtinian analysis
–Chris Hackley, Andrew Bengry-Howell, Christine Griffin, Willm Mistral, Isabelle Szmigin & Rungpaka Amy Hackley née Tiwsakul [] []

Modelling real-time online information needs: A new research approach for complex consumer behaviour
–Robert Grant, Rodney J. Clarke & Elias Kyriazis [] []

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