TOC: J Global Mar
Introduction
Journal of Global Marketing, 26(3)
Emerging Customers, Market Knowledge Competence, and Investor Transition: The Experience of MNCs in China
–Tiger Li, Bruce Seaton & John Tsalikis [] []
Personal and Historical Nostalgia—A Comparison of Common Emotions
–Christopher Marchegiani & Ian Phau [] []
Linkages Between Switching Barriers and Service Recovery Evaluation: An Indian Exploration
–Vikas Gautam [] []
The Role of Culture in Creative Execution in Celebrity Endorsement: The Cross-Cultural Study
–Nam-Hyun Um [] []
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