TOC: J Global Mar
Introduction
Journal of Global Marketing, 26(2)
Character Portrayal: Examining Gender Roles in Television Commercials Targeted at Children in India and the United States
–Aysen Bakir [] []
Effects of Negative Brand Information: Measuring Impact of Celebrity Identification and Brand Commitment
–Nam-Hyun Um [] []
Homeownership as a Sign of Immigrants’ Consumer Acculturation: The Role of Region of Origin
–Mario V. Gonzalez-Fuentes & Carlos Iglesias-Fernández [] []
For Love of Country? Consumer Ethnocentrism in China, South Korea, and the United States
–Wanhsiu Sunny Tsai, Jinnie Jinyoung Yoo & Wei-Na Lee [] []
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