TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 30(5)
Preference-inconsistent information and cognitive discomfort: a cross-cultural investigation
–Praveen Aggarwal, Chang Soo Kim, Taihoon Cha (deceased) [] []
The role of contextual factors in eliciting creativity: primes, cognitive load and expectation of performance feedback
–Mousumi Bose, Judith Anne Garretson Folse, Scot Burton [] []
The Brand Recall Index: a metric for assessing value
–Vijaykumar Krishnan, Ursula Y. Sullivan, Mark D. Groza, Timothy W. Aurand [] []
Developing marketing strategies to increase vegetable consumption
–Jean C. Darian, Louis Tucci [] []
Gift-giving among adolescents: exploring motives, the effects of givers’ personal characteristics and the use of impression management tactics
–Ruth Segev, Aviv Shoham, Ayalla Ruvio [] [Google Scholar]
Brand extension feedback effects: towards a mediated framework
–Abhishek Dwivedi, Bill Merrilees [] []
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