TOC: European J Mar
Introduction
European Journal of Marketing, 47(8)
Recovery strategy for group service failures: The interaction effects between recovery modes and recovery dimensions
–Yuanyuan Zhou, Minxue Huang, Alex S.L. Tsang, Nan Zhou [] []
The moderating effects of need for cognition on drivers of customer loyalty
–Håvard Hansen, Bendik M. Samuelsen, James E. Sallis [] []
The effect of brand on churn in the telecommunications sector
–Gunnvald B. Svendsen, Nina K. Prebensen [] []
Implications of online social activities for e-tailers’ business performance
–Zhe Qu, Youwei Wang, Shan Wang, Yanhui Zhang [] [Google Scholar]
Employee emotional labour and quitting intentions: moderating effects of gender and age
–Gianfranco Walsh, Boris Bartikowski [] []
Segregation vs aggregation in the loyalty program: the role of perceived uncertainty
–Youjae Yi, Hoseong Jeon, Beomjoon Choi [] []
Hedonic or utilitarian premiums: does it matter?
–Mariola Palazon, Elena Delgado-Ballester [] []
Speak my language if you want my money: Service language’s influence on consumer tipping behavior
–Yves Van Vaerenbergh, Jonas Holmqvist [] [Google Scholar]
Clean indoor air: public demand for smoking bans
–Cindy Claycomb, Dean Headley [] []
Decision-contextual and individual influences on scarcity effects
–Hsuan-Hsuan Ku, Chien-Chih Kuo, Yi-Ting Yang, Tzu-Shao Chung [] []
Knowledge sharing behaviors of industrial salespeople: An integration of economic, social psychological, and sociological perspectives
–Seigyoung Auh, Bulent Menguc [] []
Measuring brand association strength: a consumer based brand equity approach
–Alan French, Gareth Smith [] []
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