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TOC: European J Mar

Introduction

European Journal of Marketing, 47(8)

Recovery strategy for group service failures: The interaction effects between recovery modes and recovery dimensions
Yuanyuan Zhou, Minxue Huang, Alex S.L. Tsang, Nan Zhou [] []

The moderating effects of need for cognition on drivers of customer loyalty
Håvard Hansen, Bendik M. Samuelsen, James E. Sallis [] []

The effect of brand on churn in the telecommunications sector
Gunnvald B. Svendsen, Nina K. Prebensen [] []

Implications of online social activities for e-tailers’ business performance
Zhe Qu, Youwei Wang, Shan Wang, Yanhui Zhang [] [Google Scholar]

Employee emotional labour and quitting intentions: moderating effects of gender and age
Gianfranco Walsh, Boris Bartikowski [] []

Segregation vs aggregation in the loyalty program: the role of perceived uncertainty
Youjae Yi, Hoseong Jeon, Beomjoon Choi [] []

Hedonic or utilitarian premiums: does it matter?
Mariola Palazon, Elena Delgado-Ballester [] []

Speak my language if you want my money: Service language’s influence on consumer tipping behavior
Yves Van Vaerenbergh, Jonas Holmqvist [] [Google Scholar]

Clean indoor air: public demand for smoking bans
Cindy Claycomb, Dean Headley [] []

Decision-contextual and individual influences on scarcity effects
Hsuan-Hsuan Ku, Chien-Chih Kuo, Yi-Ting Yang, Tzu-Shao Chung [] []

Knowledge sharing behaviors of industrial salespeople: An integration of economic, social psychological, and sociological perspectives
Seigyoung Auh, Bulent Menguc [] []

Measuring brand association strength: a consumer based brand equity approach
Alan French, Gareth Smith [] []


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