WoM and Viral Referrals
Introduction
Emerald is offering free access to the recent European Journal of Marketing special issue on word of mouth and viral marketing referrals
Emerald has just published a special issue of the European Journal of Marketing on "Word of mouth and viral marketing referrals" which pulls together five insightful articles on this hot topic. We are giving free access to the special issue for one month – to access, please visit:
username WOM2013 and password emerald
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