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Call for Papers: Global Marketing Conference (GMC) & Special Issue of

Journal of Business Research on Service Innovation, Renewal, and Adoption/Rejection Research

Manuscript submissions must be received by January 15, 2014.

The 2014 Global Marketing Conference (GMC) will be held in Singapore, on July 15–July 18, 2014. This year’s conference theme is, “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.” The theme emphasizes the need for educators and business leaders to make sense, plan, and interpret outcomes accurately of implementing service innovations in dynamic global contexts. For more information about the GMC, please visit the following web site ().

Empirical and qualitative manuscripts addressing the following issues are particularly welcome for the track and special issue consideration regarding the topic “Service Innovation, Renewal, and Adoption/Rejection Research.” These topics include:

• Multi-country or cross-national adoption/rejection of service innovations
• Consumer adoption versus rejection differences of seemingly similar innovations
• Green/environmental service innovation challenges
• Communicating and managing service innovations
• Global service innovation and strategic drift
• Drivers for radical versus incremental service innovations
• Service workers delivery of innovations
• Adopters versus non-adopters of service innovations
• Social innovations
• Experiential innovations
• Business model innovations
• Technology based innovations
• Innovations targeted on the bottom of the pyramid
• User-driven innovations
• Unique characteristics of service innovations
• Service innovation life cycles
• Development processes of service innovations

This track’s focus does not include service co-creation or service dominant logic. Authors are encouraged to send manuscripts on those topics to other conference tracks.

All submissions, reviewing and notification will be conducted electronically through e-mail. If you do not receive confirmation of your submission within seven days, please contact the track chairs. Please submit manuscripts in an MS WORD document in Times New Roman 12-font. Submissions should have page numbers and be limited to 20 pages of text in length. References and citations should follow the Journal of Business Research style. Please place all tables and figures at the end of the manuscript (following the references). The manuscripts title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. Submissions will be evaluated by a double-blind review process. Information identifying the submission authors should only be listed on the title page. ONLY selected GMC conference papers from research reports presented at the 2014 Global Marketing Conference in Singapore will be considered for a special edition of the Journal of Business Research on Service Innovation, Renewal, and Adoption/Rejection Research.

Conference submissions should be sent to all three track chairs/guest editors. Authors may contact the track chairs with inquiries relating to the issue.

• Professor Drew Martin, College of Business and Economics, University of Hawaii at Hilo, 200 West Kawili Street, Hilo, Hawaii 96720-4091, USA, drmartin@hawaii.edu, Tel: +1-808-974-7553, Fax: +1-808-974-7685
• Professor Sunmee Choi, Yonsei University, 134 Sinchondong, Seodaemun-Gu, Seoul, Republic of Korea 120-749, sc128@yonsei.ac.kr, Tel: +82-2-2123-5479, Fax: +82-2-364-7828.
• Professor Anders Gustafsson, Karlstad University, Service Research Center, Karlstad, Sweden, and BI ? Norwegian Business School, Oslo, Norway Anders.Gustafsson@kau.se, Tel: +46-54-7001556

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