TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 22(4)
Brand and category design consistency in brand extensions
–Yi Sheng Goh, Veena Chattaraman, Sandra Forsythe [] []
Testing FMCG innovations: experimental real store versus virtual
–Etienne Bressoud [] []
Adding value to insurance products: the AXA Irish experience
–Richard Brophy [] []
Better branding: brand names can influence consumer choice
–Philipp Hillenbrand, Sarael Alcauter, Javier Cervantes, Fernando Barrios [] []
Extending technology for market disruption: a case study
–Elaine M. Notarantonio, Charles J. Quigley Jr [] []
Price sequences, perceived variability, and choice
–Eric Dolansky, Mark Vandenbosch [] []
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