TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 21(3)
The Development of Core Retailer Community Functions
–Todd J. Arnold, Elten Briggs, Timothy D. Landry, et al. [] []
The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model
–Frank Q. Fu, Michael T. Elliott [] []
Beyond Relationship Quality: Examining Relationship Management Effectiveness
–Bohyeon Kang, Sejo Oh, Eugene Sivadas [] []
Boomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations
–Peggy Sue Loroz, James G. Helgeson [] []
Managing for Media Anarchy: A Corporate Marketing Perspective
–Margaret Bruce, Michael R. Solomon [] []
Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolism
–Lan Wu, Richard R. Klink, Jiansheng Guo [] []
An Analysis of Managers’ Resource Allocation Dilemma in a Fixed Capacity Situation
–Michael A. Levin, Robert E. McDonald, James B. Wilcox [] [Google Scholar]
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