TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 23(1)
The communication of global citizenship through Public Service Announcements: a US study
–Michael J. Clayton, Kevin V. Cavanagh & Matt Hettche [] []
Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding
–Brandi A. Watkins & William J. Gonzenbach [] []
Reputational interdependence: an examination of category reputation in higher education
–David Finch, Sarah McDonald & Julie Staple [] []
What do graduates think? An analysis of intention to repeat the same studies and university
–Teodoro Luque Martínez & Luis Doña Toledo [] []
Institutional commitment of traditional and non-traditional-aged students: a potential brand measurement?
–Leslie J. Wardley, Charles H. Bélanger & Valorie M. Leonard [] []
Unlocking the potential of the Internet to improve college choice: a comparative case study of college-access Web tools
–Nathan Daun-Barnett & Dilip Das [] []
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