TOC: J Mar
Introduction
Journal of Marketing, 77(4)
Ethnographic Stories for Market Learning
–Julien Cayla and Eric Arnould [] []
Growing Existing Customers’ Revenue Streams Through Customer Referral Programs
–Ina Garnefeld, Andreas Eggert, Sabrina V. Helm, and Stephen S. Tax [] [Google Scholar]
Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects
–Paul W. Miniard, Shazad Mustapha Mohammed, Michael J. Barone, and Cecilia M.O. Alvarez [] [Google Scholar]
Consumer Evaluations of Sale Prices: Role of the Subtraction Principle
–Abhijit Biswas, Sandeep Bhowmick, Abhijit Guha, and Dhruv Grewal [] []
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics
–Tarun Kushwaha and Venkatesh Shankar [] []
Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation
–Anne ter Braak, Marnik G. Dekimpe, and Inge Geyskens [] []
When Do Transparent Packages Increase (or Decrease) Food Consumption?
–Xiaoyan Deng and Raji Srinivasan [] []
The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase
–Iana A. Castro, Andrea C. Morales, and Stephen M. Nowlis [] []
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