TOC: European J Mar
Introduction
European Journal of Marketing, 47(7)
Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers
–Jan Ahrens, James R. Coyle, Michal Ann Strahilevitz [] []
Impact of service pricing on referral behaviour
–Christian Barrot, Jan U. Becker, Jannik Meyners [] []
Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)
–José Luís Abrantes, Cláudia Seabra, Cristiana Raquel Lages, Chanaka Jayawardhena [] []
How WOM marketing contributes to new product adoption: Testing competitive communication strategies
–Manuela López, María Sicilia [] []
The impact of online user reviews on cameras sales
–Lin Zhang, Baolong Ma, Debra K. Cartwright [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |