TOC: Psych Mar
Introduction
Psychology & Marketing, 30(8
The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior
–Tae Hyun Baek and Leonard N. Reid [] []
Drivers of Brand Extension Success: What Really Matters for Luxury Brands
–Carmen-Maria Albrecht, Christof Backhaus, Hannes Gurzki and David M. Woisetschl[a WITH DIAERESIS]ger [] []
Toward Consumption Reduction: An Environmentally Motivated Perspective
–José Manuel Ortega Egea and Nieves García de Frutos [] []
Antecedents of Customer Satisfaction and Customer Loyalty for Emerging Devices in the Initial Market of Korea: An Equity Framework
–Young Wook Ha and Myeong Cheol Park [] []
Loyal Now, but Not Forever! A Study of Narcissism and Male Consumer–Brand Relationships
–Aliette Lambert and John Desmond [] []
Virtual Bundling with Quantity Discounts: When Low Purchase Price Does Not Lead to Smart-Shopper Feelings
–Pauline de Pechpeyrou [] []
The Influence of Cognitive Dissonance on Retail Product Returns
–Thomas L. Powers and Eric P. Jack [] [] Book Review
Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All, by J. Collins and M. T. Hansen. HarperCollins Publishers, New York, 2011, 304 pp.
–Dr. Lance C. Gentry []
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