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TOC: J Con Res

Introduction

Journal of Consumer Research, 40(2)

Social Influence and Consumer Behavior
Darren Dahl [] []

Consumer Goal Pursuit
Rebecca Ratner [] []

Feeling Like My Self: Emotion Profiles and Social Identity
Nicole Verrochi Coleman and Patti Williams [] []

The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude
Boyoun (Grace) Chae and JoAndrea Hoegg [] []

The Devil You (Don’t) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts
David A. Norton, Cait Poynor Lamberton, and Rebecca Walker Naylor [] []

You Get What You Pay For? Self-Construal Influences Price-Quality Judgments
Ashok K. Lalwani and Sharon Shavitt [] []

Turning the Page: The Impact of Choice Closure on Satisfaction
Yangjie Gu, Simona Botti, and David Faro [] []

Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy
Caglar Irmak, Cheryl J. Wakslak, and Yaacov Trope [] []

Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men’s Identity Work
Risto Moisio, Eric J. Arnould, and James W. Gentry [] []

Judging Product Effectiveness from Perceived Spatial Proximity
Boyoun (Grace) Chae, Xiuping Li, and Rui (Juliet) Zhu [] []

Exploring the Impact of Various Shaped Seating Arrangements on Persuasion
Rui (Juliet) Zhu and Jennifer J. Argo [] []

Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals
Blair Kidwell, Adam Farmer, and David M. Hardesty [] []

The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
Bert Weijters, Maggie Geuens, and Hans Baumgartner [] []

Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences
Chan Jean Lee, Eduardo B. Andrade, and Stephen E. Palmer [] []


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