TOC: J Con Res
Introduction
Journal of Consumer Research, 40(2)
Social Influence and Consumer Behavior
–Darren Dahl [] []
Consumer Goal Pursuit
–Rebecca Ratner [] []
Feeling Like My Self: Emotion Profiles and Social Identity
–Nicole Verrochi Coleman and Patti Williams [] []
The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude
–Boyoun (Grace) Chae and JoAndrea Hoegg [] []
The Devil You (Don’t) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts
–David A. Norton, Cait Poynor Lamberton, and Rebecca Walker Naylor [] []
You Get What You Pay For? Self-Construal Influences Price-Quality Judgments
–Ashok K. Lalwani and Sharon Shavitt [] []
Turning the Page: The Impact of Choice Closure on Satisfaction
–Yangjie Gu, Simona Botti, and David Faro [] []
Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy
–Caglar Irmak, Cheryl J. Wakslak, and Yaacov Trope [] []
Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men’s Identity Work
–Risto Moisio, Eric J. Arnould, and James W. Gentry [] []
Judging Product Effectiveness from Perceived Spatial Proximity
–Boyoun (Grace) Chae, Xiuping Li, and Rui (Juliet) Zhu [] []
Exploring the Impact of Various Shaped Seating Arrangements on Persuasion
–Rui (Juliet) Zhu and Jennifer J. Argo [] []
Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals
–Blair Kidwell, Adam Farmer, and David M. Hardesty [] []
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
–Bert Weijters, Maggie Geuens, and Hans Baumgartner [] []
Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences
–Chan Jean Lee, Eduardo B. Andrade, and Stephen E. Palmer [] []
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