TOC: J Brand Man
Introduction
Journal of Brand Management, 20(7)
Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom
–Rafael Bravo, Leslie de Chernatony, Jorge Matute and Jose M Pina [] [Google Scholar]
How personal pronouns influence brand name preference
–Luke Kachersky and Nicole Palermo [] []
Revisiting the complexities of corporate branding: Issues, paradoxes, solutions
–Richard Gyrd-Jones, Bill Merrilees and Dale Miller [] []
New brands diluting the personality of existing brands
–Minkyung Choy and Jae II Kim [] []
Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses
–Hilde A M Voorveld, Guda van Noort and Meryl Duijn [] []
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