ÂÜÀòÉç¹ÙÍø

3rd Consumer Research Academy of Marketing Workshop

Exploring social identity and emotional responses across research paradigms

The Academy of Marketing Consumer Research SIG is holding its third workshop in Chester on the 14th April 2014. Chester is a magical city which has a lot to offer visitors. It’s long history, roman attractions, clock, river, oldest race course in the UK and unique rows make it a must see destination (for more reasons to visit Chester-).

The workshop will have a dual theme exploring the role and influence of identity on consumption and consumption practices; the role and influence of emotions within consumption; as well as the intersection between identity and emotions. One goal of the workshop will be to share knowledge gained from studies across the positivism (generally experimentation) and interpretive (generally interviews) divide that plagues consumer research. Therefore we invite papers that employ qualitative or quantitative research techniques. The following topics are purely examples of suitable research in the respective literatures:

• New advancements to the social identity approach including subgroup identities, cross-cutting identities and the relationship between these identities and both emotions and consumption
• Processes by which social identities are constructed
• The intersection of personal and collective identity
• Issues and consequences of depersonalisation
• Social identity and privacy issues in relation to social media
• The effects of consumer behaviour on self, social identity and emotions
• Information processing effects on emotions and self
• Formation and transitions in relation to self and social identity
• Self-continuity, emotions and social identity
• Social identity, self and emotions within family/group consumption
• Categorisation and stereotyping (positive and negative)
• Threats to social identity and their emotional consequences
• Issues and outcomes of ingroup conflict
• Social identity, self-image and emotional consequences

Short papers should be submitted to Dr Louise Hassan via email (l.hassan@bangor.ac.uk) by 5pm on 10th February 2014.

The format for papers is as follows:

• 3 single-spaced pages (excluding title page, abstract, references, tables, figures and appendix) with size 12 times roman font and normal (1” all round) margins.
• The title page should include the title of the paper, the author(s) contact details as well as a short abstract of no more than 100 words.
• Tables and figures should be provided within the main body of the paper. Only one appendix is allowed.
• References should be provided in Harvard style.
• With the exception of conceptual papers, papers should contain a background, method, results and conclusion section.

In order to cover costs a fee of £45 is charged for workshop participation. This will include lunch at a restaurant. For more information about the workshop please contact: Dr Louise Hassan, Bangor University (l.hassan@bangor.ac.uk) or Dr Nina Michaelidou, Loughborough University (N.Michaelidou@lboro.ac.uk).

Links:

 

---

The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership