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Commercial a Day

Introduction

Commercial Illustrating a Principle, A daily electronic resource applying an advertising principle or illustrating the violation of a principle

After months of Beta Testing, the “Commercial Illustrating a Principle” has been added to . These commercials, posted daily, provide an excellent application of a principle or a serious violation.

I have been collecting these commercials for two decades, with the help of others. Please suggest additional commercials that illustrate principles.

-J. Scott Armstrong
Wharton School
JMHH 747
U. of Pennsylvania, Phila., PA 19104
Home Phone 610-622-6480
armstrong@wharton.upenn.edu


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