TOC: J Promo Man
Introduction
Journal of Promotion Management, 19(3)
Application of Expectation Confirmation Theory to Consumers’ Impulsive Purchase Behavior for Products Promoted by Showgirls in Exhibits
–Wen-Yu Tsao [] []
Talking about Films: Word-of-Mouth Behavior and the Network of Success Determinants of Motion Pictures
–Holger Roschk & Sebastian GroßE [] []
Adoption of Radio Frequency Identification among Manufacturing Firms
–Pejvak Oghazi [] []
An Analysis of Stock Market Response to the IOC’s Commercial Partnership: The Case of the TOP Partnership Program
–Hyun-Duck Kim, Changwook Jung & Jeoung-Hak Lee [] [Google Scholar]
New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance
–Carrie Trimble & Gary Holmes [] []
Differential Effects of Chinese Women’s Sexual Self-Schema on Responses to Sex Appeal in Advertising
–Mei-Chun Cheung, Agnes S. Chan, Yvonne M. Han, Sophia L. Sze & Nicole H. Fan [] [Google Scholar]
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