TOC: Intl Mar Rev
Introduction
International Marketing Review, 30(4)
A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia
–Ru?ica Brecic, Jelena Filipovic, Matthew Gorton, Galjina Ognjanov, ?aklina Stojanovic, John White [] []
A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid
–Bidit Lal Dey, Ben Binsardi, Renee Prendergast, Mike Saren [] []
Drivers of information sharing and export performance in the Jordanian agri-food export supply chain: A qualitative study
–Luai Jraisat, Manto Gotsi, Michael Bourlakis [] []
The influence of intra-national cultural heterogeneity on product standardisation and adaptation: A qualitative study
–Konstantinos Poulis, Efthimios Poulis [] []
Exploring the landscape of qualitative research in international marketing: Two decades of IMR
–Constantine Andriopoulos, Stephanie Slater [] []
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