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Marketing function and form: How functionalist and experiential architectures affect corporate brand personality
–Ursula Raffelt, Bernd Schmitt, Anton Meyer [] []

When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric
–John W. Pracejus, Thomas C. O’Guinn, G. Douglas Olsen [] []

Patterns in consumption-based learning about brand quality for consumer packaged goods
–Maciej Szymanowski, Els Gijsbrechts [] []

Social interactions in customer churn decisions: The impact of relationship directionality
–Michael Haenlein [] []

Pricing in the international takeoff of new products
–Deepa Chandrasekaran, Joep W.C. Arts, Gerard J. Tellis, Ruud T. Frambach [] []

Is power powerful? Power, confidence, and goal pursuit
–Dongwon Min, Ji-Hern Kim [] []

Product development capability and marketing strategy for new durable products
–Sumitro Banerjee, David A. Soberman [] []

An introduction to the application of (case 1) best–worst scaling in marketing research
–Jordan Louviere, Ian Lings, Towhidul Islam, Siegfried Gudergan, Terry Flynn [] []

Replication Corner

The real-exposure effect revisited — How purchase rates vary under pictorial vs. real item presentations when consumers are allowed to use their tactile sense
–Holger Müller [] []

Does container weight influence judgments of volume?
–Hung-Ming Lin [] []

The 1/N Rule revisited: Heterogeneity in the naïve diversification bias
–Daniel Fernandes [] []

Satisfaction as a predictor of future performan A replication
–Jenny van Doorn, Peter S.H. Leeflang, Marleen Tijs [] []

Satisfaction with complaint handling: A replication study on its determinants in a business-to-business context
–Christian Brock, Markus Blut, Heiner Evanschitzky, Peter Kenning [] []

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