TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 21(4)
Editorial
–Nigel Piercy & Carolyn Strong []
Improving market orientation: the theory of constraints-based framework
–Mahesh C. Gupta, Gurjeet Kaur Sahi & Hardeep Chahal [] []
The effect of marketing focus, innovation and learning organization on the building of competitive advantages: empirical evidence from ISO 9000 certified companies
–Chaiyutha Lertpachin, Boonthawan Wingwon & Thanakorn Noithonglek [] []
Segmenting for complexity: persuading people to buy what they don’t understand
–Paul Taylor-West, Jim Saker & Donna Champion [] [Google Scholar]
Challenges to sales force transformation in emerging markets
–Avinash Malshe, Mohammed Al-Habib, Habiballah Al-Torkistani & Jamal A. Al-Khatib [] []
A framework of brand likeability: an exploratory study of likeability in firm-level brands
–Bang Nguyen, T.C. Melewar & Junsong Chen [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |