TOC: J Soc Mar
Introduction
Journal of Social Marketing, 3(2)
More diversity than celebrity: a typology of role model interaction
–Authors: Jan Brace-Govan [] []
(Re)Writing the body: a prosumption analysis of pregnancy
–Authors: Beth Sundstrom [] []
Using social marketing to encourage teenage mothers to breastfeed
–Authors: Alan Tapp, Stella Warren, Celia Rhodes, Louise Condon, Janet Withall [] []
Homo economicus and social marketing: questioning traditional models of behavior
–Authors: Hamilton Coimbra Carvalho, José Afonso Mazzon [] []
Peer influence on adolescent snacking
–Maria Kümpel Nørgaard, Kathrine Nørgaard Hansen, Klaus G. Grunert [] []
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