TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 23(3)
Bridging Asia and the world in marketing competitiveness: introduction to the special issue
–Juran Kim [] []
Suppliers’ capability factors affecting manufacturer commitment, opportunism, and supplier performance
–Junyean Moon & Surinder Tikoo [] [Google Scholar]
Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption
–Hyun Ju Lee & Seong-Yeon Park [] []
Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands
–Eun Young Kim & Kyungae Park [] []
Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
–Juran Kim, Ki Hoon Lee & Charles R. Taylor [] []
Which content types increase participation in fashion social platforms?
–Eunju Ko, Eunha Chun, Sangah Song & Kyung Hoon Kim [] []
An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
–Yang-Im Lee & Peter R.J. Trim [] []
Building bridges between professionals – expectations and outcomes of participation in professional communities
–Elina Koivisto, Pekka Mattila & Anna Hänninen [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |