TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 4(3)
Trends in research addressing fashion and social responsibility
–Kim K.P. Johnson, MiYoung Lee, Dooyoung Choi, Jung Mee Mun & Nayeon Yoo [] []
Understanding consumers’ responses toward social media advertising and purchase intention toward luxury products
–Shu-Chuan Chu, Sara Kamal & Yoojung Kim [] [Google Scholar]
Segmenting women fashion magazine readers based on reasons of buying, fashion involvement and age: a study in the Turkish market
–Oylum Korkut Altuna, Özge Sigirci & F. Müge Arslan [] []
Online fashion shopping: mystery shopping-based evaluation of online German fashion stores
–Jochen Strähle [] []
Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway
–Katarina Halvorsen, Jonas Hoffmann, Ivan Coste-Manière & Rasa Stankeviciute [] []
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