TOC: Intl J Pharma Health Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 7(2)
Originator and generic medicine: pricing and market share
–Authors: Eon van der Merwe Smit, Jhandré Bredenkamp [] []
Consumer trust in high-consequence decisions: a study of medical services
–Authors: Mellina da Silva Terres, Cristiane Pizzutti dos Santos [] []
An exploration of seniors’ relationships with prescription pharmaceutical brands: An application of “arranged marriage” metaphor framework
–Authors: Sameer Deshpande, Samia Chreim, Roberto Bello, Terry Ross Evashkevich [] [Google Scholar]
Consumers’ choice of dentist by self-perceived need
–Authors: Julie Coe, Fang Qian [] [Google Scholar]
Conceptualisation of branding: strategy based on the Indian pharma sector
–Authors: Shamindra Nath Sanya, Saroj Kumar Datta, Asok Kumar Banerjee [] []
An international regulatory clinical trial comparative
–Authors: Beth Ann Fiedler, Robert J. Bebber [] []
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