TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 34(3)
The Role of Relationships in Service Failure: A Cross-Cultural Study—United States, China, and Korea
–Munshik Suh, Henry Greene, Taeseok Rho & Qin Qi [] []
Hospitality Products and the Consumer Price–Perceived Quality Heuristic: An Empirical Perspective
–Freddy Su Jin Lee [] []
Millennials’ Perceptions of Spectator Sports
–Michael J. Dotson, J. Dana Clark, Michelle B. Suber & Dinesh S. Dave [] [Google Scholar]
Relationships, Roles, and Consumer Identity in Services Marketing
–Kim K. McKeage & Charles S. Gulas [] []
Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?
–Matthew L. Meuter, Deborah Brown McCabe & James M. Curran [] []
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